Romania, One of the First Countries where LafargeHolcim Launches the Green Cement

Romania and Germany launch simultaneously, for the first time at the level of LafargeHolcim group, the ECOPlanet green cement, with CO2 emissions reduced by over 40%. Moreover, Holcim comes with a novelty in the industrial segment, launching a new identity for the bulk cement portfolio. ECOPlanet supplements the portfolio of ECO solutions and products of Holcim Romania, which has recently launched ECOPact – the first range of green concrete in the industry. All these fall within the new business model proposed by Holcim Romania group.

“The fact that Romania is one of the first countries where the LafargeHolcim group launches the ECOPlanet green cement honors us. ECOPlanet is a trailblazer for green cement and represents our solution for helping Romania build with care and responsibility to future generations. Together with ECOPact, the first range of green concrete in the industry, ECOPlanet supplements the innovating portfolio of products and solutions of Holcim Romania group and strengthens the commitment we have assumed by launching the new ECONCEPT business model to lead transition to sustainable construction,” said Bogdan Dobre, CEO Holcim Romania & Market Head Moldova.

The launch of ECOPlanet green cement and rebranding of the bulk cement portfolio is another important step taken by Holcim Romania group to fulfill the Net-Zero commitment, assumed by LafargeHolcim at global level, which aims to reduce CO2 emissions by 20% by 2030 and neutralize CO2 emissions by 2050.

Holcim Romania has recently announced the launch of a new business model, ECONCEPT, which is based on an integrated offer of ECO products and solutions. At the same time, the company has announced a series of premieres in the building materials industry, such as the ECOPact green concrete and the Holcim Green Label – a system for the transparent evaluation of the climatic performance of its products.


ECOPact Green Concrete – Broad range of green concrete for high-performing, sustainable and circular construction

ECOPact range is the industry’s broadest offering of green concrete for high-performing, sustainable and circular construction. The product is sold at a range of low-carbon levels from 30%-100% lower embedded carbon compared to standard (CEM I) concrete. The global brand ECOPact aims to make carbon-reduced construction available in all core markets where LafargeHolcim is present. The entry-level product is ECOPact, with 30-50% lower embodied carbon content compared to a mix design with CEM I. ECOPactPRIME has a CO2 reduction level between 50-70%. The product is technically more demanding providing a significantly higher reduction than the general standard available in a given market. ECOPactMAX exploits the technical possibilities to the maximum. This product pushes LafargeHolcim technical expertise to offer top of the line product with a CO2 reduction greater than 70%. ECOPactZERO is a unique or carbon-neutral concrete, achieved through offsetting.


Key features

  • Provide higher resistance against the corrosion caused by chlorine penetration and other environmental factors due to high SCM content and positive impact on the overall resistance and durability of concrete in comparison with the alternative
  • Reduction in C02 emission by 30-50% with ECOPact, 50-70% with ECOPact Prime, and 70% with ECOPact Max
  • Replacement of virgin coarse aggregates as a result of minimum 10% of recycled concrete aggregates content in all mixes on ECOPact Plus line



  • Significantly reduced maintenance and repair costs of 70-100% less than with market alternative (concrete), 0.85 EUR savings/m2/year
  • Payback in less than 2 years on the additional investment based on Life-365 simulation
  • Tax benefits in a selection of countries (i.e., Colombia)


Categories of application

  • Building
  • House
  • Materials reclamation
  • Waste valorisation


About LafargeHolcim

As the world’s global leader in building solutions, LafargeHolcim is reinventing how the world builds to shape a world that is greener, smarter and that works for all. A world that is low-carbon and circular for a net zero future. A world driven by innovation and digitalization making more with less. A world that improves quality of life for all.


About Holcim Romania

Holcim Romania is part of Holcim Group, one of the world’s leading suppliers of cement, ready-mixed concrete, as well as aggregates (gravel and sand) and constructions-related services.

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