Looking back to look forward
Almost ten years ago, the launch of Petroleum Industry Review created a new media mainstay for people directly involved in the oil and gas industry, whether they work in E&P, downstream, transport, or in services.
Being exposed to a lot of information, trends, statistics & data allowed us to have a quality toolbox and ability to project an idea or create evolving marketing concepts and events.
Today, by including interviews, analyses, editorials, news, various points of view, technical and innovative solutions, the magazine became an important disseminating vector for the oil & gas industry in the region and also one of the most respected platforms of the petroleum sector in Romania and Europe.
But the world is changing and so are we. Things are evolving quickly right before our eyes. Since the industrial revolution, the oil and gas industry has played a major role in the economic transformation of the world, fuelling its need for heat, light and mobility. Now it’s time again to redefine the boundaries. One of the four themes of the digital transformation of the oil and gas industry (proposed by the World Economic Forum[i]) is called ‘Energizing new energies’. The digitalization of energy systems promotes new energy sources and carriers, and supports innovative models for optimizing and marketing energy. To remain relevant to customers, the oil and gas industry must understand the full impact of these changes on the broader energy system.
We believe that if people, companies and businesses are not growing and adapting to the new digital mindset and to the fast pace of an ever-changing market and technology they will become irrelevant. We also believe that a fresh approach is always needed.
In line with the global industry transformation process, we are pleased to announce you that we are moving forward and expanding our project to the entire energy system.
2017 has been a trying year for many. Yet there have been encouraging signs that the oil and gas market is rebalancing. According to analysts, 2018 may be far from a full-blown recovery but at least the industry will have more reasons to be optimistic about the future than it has had for some time.
Reference
[i] Digital Transformation Initiative Oil and Gas Industry – http://reports.weforum.org/digital-transformation/wp-content/blogs.dir/94/mp/files/pages/files/dti-oil-and-gas-industry-white-paper.pdf
