MOL recently unveiled its new car sharing service MOL Limo, a true reflection of MOL Group’s ambition to become the first choice of customers and a pioneer in mobility solutions in Central Eastern Europe. As part of its 2030 strategy, MOL aims to adapt to changing market dynamics and transform its traditional fuel retailing into a broader consumer goods and services business.
Mobility represents an important direction in MOL Group’s 2030 strategy. We aim to transform our retail operations by tapping into growing areas of consumer demand and take part in the reinvention of transportation in CEE. We want to be the first choice of customers and provide them all the products and services they need on the road and make their journey as convenient as possible. Offering car sharing services, which will play a crucial role in the transportation mix of big cities, fits into this strategy perfectly,” said Peter Ratatics, COO, Consumer Services, MOL Group.
MOL Limo provides a flexible solution, which allows users to leave their car at the destination of their choice, and works hand-in-hand with public transport or even with bike sharing. Through its car and bike sharing schemes, the latter was launched three years ago, MOL is the leading provider of mobility solutions for city dwellers of the Hungarian capital.
MOL’s long-term goal is to extend the network in Budapest and beyond and eventually operate a fully electric fleet, in line with the development of EV infrastructure in Hungary and the CEE region. Changes in consumer patterns such as the decreasing importance of car ownership along with increasing environmental consciousness are expected to result in increasing demand for car sharing services, which can significantly improve air quality and traffic congestion in big cities.